CHALLENGE: Come up with a concept for and design a print ad campaign for Febreze.

SOLUTION: The strategy behind this print campaign was to remind people of the differentiation between Febreze and other air refreshers. The biggest difference, according to actual consumer feedback and to Febreze, is that Febreze products actually eliminate odors instead of masking them temporarily. This campaign emphasized the idea that Febreze does not just mask odors in a fun, yet simple, manner.