Elevate '23

FACTS USER CONFERENCE

CHALLENGE: Update the visual identity of Elevate, the FACTS User Conference, for 2023.

SOLUTION: To update the visuals, I primarily leaned in to the space theme and illustrated style from the company's online community FACTS^Space. However, to capture the whimsical aspect of the 2023 conference location, Disney World, as well as the theme of "The Magic Starts Here," I ensured illustrations were less literal when it came to space. For example, I removed astronaut helmets and rocket ships for the most part and turned planets into balloons and chairs. Additionally, magical elements were incorporated such as magic wands, shooting stars, and stars as magic dust. I also made sure to highlight aspects of Orlando on specific event giveaways, such as stickers and t-shirts. Finally, the FACTS mascot, Owlie, featured heavily in various designs, especially in the scavenger hunt named after him and inspired by Disney scavenger hunts such as Remy’s Ratatouille Hide & Squeak Scavenger Hunt. The overall look was playful and on-brand in a way that could easily be tweaked for future years while staying fresh and capturing the inspirational, mission-based tone of the brand.

COLLABORATORS: CLAIRE PARKSFLOOD (on video/animation)

Elevate '23: The Magic Starts Here
Elevate '23 Assets, including a girl floating with balloons that are planets, a woman sitting on a planet while working on a laptop, a man with a magic wand, a woman with a tote bag that says Elevate on it, and Owlie, a green owl.
Social graphics
Email Signature
Conference Shirt
Agenda
Conference Swag: Sunglasses
Conference Swag: Notebook Front Cover
Conference Swag: Notebook Back Cover
Conference Swag: Notebook Inside Cover
Conference Swag: Woman with Planet Balloons Sticker
Conference Swag: Woman Sitting on Planet and Working on Laptop
Conference Swag: Man with Wand Sticker
Conference Swag: Florida Oranges Stamp Sticker
Conference Swag: Kennedy Space Center Stamp Sticker
Conference Swag: Everglades Stamp Sticker
Conference Swag: Palm Trees at Sunset Stamp Sticker
Conference Swag: Beach Stamp Sticker
Conference Swag: Castle Stamp Sticker
Conference Swag: Roller Coaster Stamp Sticker
Conference Swag: Orlando Postcard Sticker
Conference Swag: Pen
Conference Swag: Owlie Plush
Owlie's Magical Mission Scavenger Hunt
Attendee, Staff, Speaker, and Exhibitor Badges
Main Stage with Elevate Video on Screens
Digital Signage at Lobby Entrance
Digital Signage above Escalator
Illuminated Guest Services Signage
Directional Signage in Hallway
Sponsor Pillar
The Magic Starts Here Pillar
The Magic Starts Here Pillar Alternate
Guest Services Directional Pillar and Sponsor Easel Board
Directional Meter Board Signage
Session Check In Easel Board